Social Links: Social media ad spend soars; the FTC sends special message to “influencers”; LinkedIn changes its terms of use

Morrison & Foerster LLP - Social Media
Contact

A New York State senator has introduced a bill that would make posting footage of a crime to social media with the intention of glorifying violence or becoming famous punishable by up to four years in prison and fines.

Instagram hit the 700-million-user mark.

Brands spent 60% more on social media advertising in the first quarter of 2017 than they did in the same quarter last year, a new report shows.

But savvy brands will do more to leverage social media than just buy advertising, according to a columnist in Entrepreneur. Chatbots that can interact with customers on private messaging networks and in connection with in-app purchasing are the next big things.

And while we’re on the subject of private messaging networks, Tumblr is launching its own version, called Cabana. It encourages six friends to “hang out” and watch YouTube videos together.

Pointing out the inadequacy of many celebrities’ methods of disclosing their status as paid endorsers of the products they promote on Instagram, the FTC sent a letter to 90 high-profile social media users that provides some guidance on how to fulfill the endorsement guides’ requirement that sponsored posts be identified in a “clear and conspicuous” way.

LinkedIn has updated its terms of service and privacy policy, reportedly to make way for new platform features such as identifying when other LinkedIn members are in physical proximity to you, making available “productivity bots” to assist you in interacting with members of your LinkedIn network and allowing third-party services to display your LinkedIn profile to their users.

Facial recognition systems will soon be used to identify visa holders as they leave the United States, raising civil rights questions.

The U.S. population’s political polarization isn’t a result of the rise of social media, a new working paper issued by the National Bureau of Economic Research suggests, because hyper-partisanship is most prevalent among older Americans who are less likely than other Americans to consume media online.

[View source.]

Written by:

Morrison & Foerster LLP - Social Media
Contact
more
less

Morrison & Foerster LLP - Social Media on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide