Aaron Rubin

Aaron Rubin

Morrison & Foerster LLP

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Socially Aware: The Social Media Law Update Volume 7, Issue 1

Three Steps To Help Ensure The Enforceability Of Your Website’s Terms Of Use - Operators of social media platforms and other websites typically manage their risks by imposing terms of use or terms of service for the...more

1/29/2016 - Barnes and Noble Corporate Counsel Enforceability Facebook FTC FTC Endorsement Guidelines Harassment Instagram Microsoft Online Contracts Reddit Search Warrant Section 5 State Data Breach Notification Statutes Terms of Use Twitter UK Vlog Websites Young Lawyers

2015: Our Greatest Hits

Last year, entrepreneurs, companies and courts grappled with questions over content owners’ rights with respect to livestreaming, Yelp reviewers’ anonymity expectations, bankruptcy creditors’ access to business’ Facebook and...more

1/12/2016 - Big Data Cloud Computing DMCA Facebook Marketing Social Media Trademarks Twitter Websites

Our List of Lists

January is the month when lists—lists of predictions, lists of trends, lists of feats and lists of failures—pervade social media newsfeeds and publications’ headlines. Here at Socially Aware we’re making an annual tradition...more

1/8/2016 - Cybersecurity Marketing Mobile Apps Privacy Laws Social Media Startups Technology Twitter

Frying Small Potatoes: Will Amazon’s Pursuit of Individual Fake-Review Writers Pay Off?

Amazon’s customer reviews have long been a go-to resource for consumers researching prospective purchases. Unfortunately, fake customer reviews—product critiques commissioned by merchants and manufacturers in an effort to...more

12/21/2015 - Amazon Credibility Fake Reviews Good Faith Online Reviews Websites

Building a Successful Social Media App: Four Lessons Learned from Snapchat

Since its launch in 2011, the social media platform Snapchat has generated its share of negative press, with most of that press in some way related to the very characteristic that, at least initially, helped Snapchat to...more

11/10/2015 - Advertising App Developers Online Videos SnapChat Social Media

Three Steps to Help Ensure the Enforceability of Your Website’s Terms of Use

Operators of social media platforms and other websites typically manage their risks by imposing terms of use or terms of service for the sites. As we previously wrote, websites must implement such terms properly to ensure...more

10/6/2015 - Barnes and Noble Browsewrap Agreement Enforceability Facebook Hertz Instagram Mandatory Arbitration Clauses Online Contracts Risk Mitigation Social Media Terms of Service Terms of Use Unilateral Modification Websites

Status Updates: Court nixes VPPA claim; lawyer suspended over blog posts; Facebook ‘unfriending’ cited in bullying decision

Tale of the tape. The Video Privacy Protection Act (VPPA), which requires video service providers to destroy personally identifiable information after a specified time, doesn’t provide a private right of action for plaintiffs...more

9/30/2015 - Data Privacy Data Retention Facebook Facebook Friends First Amendment Netflix Personally Identifiable Information Social Media Policy Sony Suspensions Video Privacy VPPA Workplace Bullying

Federal District Court Strikes Down Law That Bans Ballot Selfies

The U.S. District Court for the District of New Hampshire recently struck down on First Amendment grounds a 2014 amendment to New Hampshire Revised Statute 659:35 that made it illegal for New Hampshire voters to post pictures...more

9/9/2015 - Amended Legislation Ballots Content-Based Restrictions First Amendment Free Speech Selfies Social Media Social Networks

The Top Social Media Platforms’ Efforts To Control Cyber-Harassment

Social networking platforms have long faced the difficult task of balancing the desire to promote freedom of expression with the need to prevent abuse and harassment on their sites. One of social media’s greatest challenges...more

9/1/2015 - Anti-Harassment Policies Consent Cyberbullying Facebook Google Harassment Instagram Internet Privacy Reddit Social Media Social Networks Terms of Use Twitter

“Notes” Update Shows Facebook’s Continued Efforts to Increase Already Impressive User Engagement

As the number of social media platforms continues to grow, users’ online activity is becoming increasingly divided, requiring social media companies to prove to potential advertisers that they not only have a lot of...more

8/26/2015 - Blogging Platforms End-Users Facebook Online Platforms Online Videos Social Media Third-Party Video Recordings

Federal District Court: “Browsewrap” Terms and Conditions Provide Sufficient Notice to Defeat False Advertising Class Action

Websites sometimes present their terms of use (“TOU”) to users merely by including a link to those TOU on the website without requiring users to affirmatively accept the terms by, for example, checking a box or clicking an “I...more

8/17/2015 - Browsewrap Agreement Class Action Corporate Counsel False Advertising Fraud Mobile Apps Notice Requirements Popular Software Terms of Use Websites Young Lawyers

Washington State Court Refuses to Unmask Anonymous Online Reviewer

In a precedent-setting ruling, the Washington Court of Appeals in Thomson v. Doe refused to grant a motion to compel brought by a defamation plaintiff who had subpoenaed the lawyer-review site Avvo.com seeking the identity of...more

8/11/2015 - Avvo Defamation Evidence First Impression Motion to Compel Online Reviews Standard of Proof Subpoenas

Socially Aware - Volume 6, Issue 3 - July/August 2015

Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we present a “grand unifying theory” of today’s leading technologies and the legal...more

7/29/2015 - Advertising Consumer Bankruptcy Copyright Infringement Creditors Data Collection Data Storage Providers Digital Assets Discovery Electronically Stored Information Evidence Facebook FTC Hashtags HBO Live Streaming Marketing Online Reviews Retail Tracking Sanctions Showtime Social Media Spoliation Trademarks Twitter Yelp

Status Updates: CA’s anti-revenge-porn law scrapped; civil rights claim against blogging prosecutor dismissed; Match buys...

There oughta be a law? As we’ve reported previously, states all around the country have enacted laws that criminalize the posting of revenge porn—nude photographs published without the subject’s consent, often by an ex-lover...more

7/22/2015 - ACLU Blogs Felonies First Amendment Intentional Infliction of Emotional Distress Misdemeanors Revenge Porn Search Engines Social Media Tinder Twitter

Status Updates: Artist sues Pinterest; texting for teens without data plans; quit smoking with social media

Pin pain. As a primarily visual social media platform whose self-described purpose is to help users bookmark and save “good stuff you find anywhere around the web,” Pinterest has raised copyright infringement questions since...more

7/8/2015 - Copyright Infringement Data Plan Mobile Apps Pinterest Social Media Text Messages Texting

Five Social Media Law Issues To Discuss With Your Clients

The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this muddled legal landscape will have them clicking “like” in no...more

7/1/2015 - Advertising Digital Assets Endorsements FTC Protected Concerted Activity Social Media Social Media Account Ownership Social Media Policy Terms of Use

The Right to Give One-Star Reviews

Congress has taken a step toward protecting consumers’ rights to post negative reviews on websites like Ripoff Report or Yelp with the introduction, by Representative Darrell E. Issa of California, of the Consumer Review...more

6/30/2015 - Digital Media DMCA Internet Online Reviews Popular Proposed Legislation Retaliation Social Media Websites Yelp

Status Updates: Errand Apps for Everyone?; A Right to Be Forgotten Update; Your Entire Google Search History

Information wants to be (not quite) free. In its early years, the Internet was often seen as a vehicle for democratizing data, taking information that was previously accessible only to a select few and making it available to...more

5/28/2015 - European Court of Justice (ECJ) Facebook Google Mobile Apps Public Interest Right to Be Forgotten Search Engines Social Networks

Socially Aware - Volume 6, Issue 2 - May 2015

In This Issue: - Court Protects Anonymity of Yelp Users - FTC Issues Landmark Report on Internet of Things - Who Will Update My Status When I’m Dead?: The Biggest Social Media Platforms’ Policies on...more

5/15/2015 - Anonymity Copyright Digital Assets DMCA FTC Internet of Things Mobile Devices Online Reviews Social Media Social Networks Terms and Conditions Web Scraping Web Tracking Yelp

#Trademarks?: Hashtags as Trademarks

Hashtags have become ubiquitous in social media, but their status as intellectual property—particularly as trademarks—is still developing. First adopted by Twitter users to link user posts, hashtags are character strings...more

5/14/2015 - Brand Corporate Counsel Examination Manual Hashtags Marketing Social Media Trademarks Twitter USPTO Young Lawyers

Rolling With the Punches: The Fight Over Livestreaming

Boxing fans eagerly awaited the May 2, 2015, championship match between boxers Floyd Mayweather, Jr. and Manny Pacquiao. But the fight also drew the interest of those following online video apps Meerkat and Periscope....more

5/12/2015 - Cable Television Providers Copyright Copyright Infringement DMCA HBO Injunctions Internet Streaming Live Streaming Showtime Sports Takedown Notices

Status Updates - May 2015

Social discovery. Are the photos and status updates that you post to your social media accounts discoverable regardless of the privacy settings you choose? If they contain information that is especially relevant to the case,...more

5/4/2015 - Discovery Facebook Privacy Settings Smartphones Social Networks

Status Updates - April 2015 #4

Home(page) renovation. In an effort to encourage return visits from the 150 million Internet users who visit Twitter every month without signing in, the social media giant has revamped its home page. Now, instead of just “a...more

4/22/2015 - Facebook Instagram Social Networks Twitter

Status Updates - April 2015 #3

Searching social. At long last, tweets will appear in Google search results as soon as they’re sent, as the result of a deal that the two Internet giants recently struck. As part of its efforts to increase user growth and...more

4/14/2015 - Google Internet Streaming Mental Illness Mobile Apps Social Networks Twitter

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