Welcome

- Many healthcare providers are establishing and managing their own social networking activities for patient communications and, increasingly, marketing.

- The intent of this webinar is to discuss issues relating to the risks of social networking by members of the workforce of covered entities and business associates.

- We will define social networking and discuss the technology of each, with specific reference to HIPAA risks.

- Covered entities and business associates can attempt to bar the use of social networking by members of their workforce

..Using technology provided by the covered entity or business associate, or

..Using the employee’s own technology’

Our premise is that covered entities and business associates should focus on developing a comprehensive social media policy and aggressively educating members of their workforce on the implications of HIPAA on the use of social media.

Establishment of a HIPAA social media policy must include consideration of employment law as well as HIPAA.