Nevada will beat California in the US race to implement privacy requirements on businesses. Effective October 1, 2019, companies must comply with Nevada’s new law governing the sale of personal information. Generally, Nevada’s new law prohibits the operator of a website or online service from selling certain consumer information if the consumer opts out.

Key Items Companies Must Know If Subject to Nevada’s Law:

• Companies must establish a “designated address” where individuals can submit an opt-out request. This can be an email, toll-free number, or internet website.

• Nevada defines “sale” as a situation where a company receives money in exchange for consumer information. The law does not cover situations where information is transferred or traded for some other valuable consideration.

• Companies have 60 days to respond to opt-out requests with a possible 30-day extension.