The Sign of a Successful Trademark Enforcement Program

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Unable to resist a good trademark story, I snapped this photo in one of the countless gift shops along Hollywood Boulevard, as my family searched for various stars and did the "Walk of Fame," a week or so ago. What drew us into this particular shop was a striking wall full of shelves displaying what appeared to be rows upon rows of mini-Oscar gift statuettes.

Unlikely, however, as the Academy of Motion Picture Arts & Sciences "has carefully limited reproductions of the Oscar statuette . . . ." In fact, the Academy has a pretty controlled press-kit full of legal regulations, and the only trinkets that the Oscar trademark is federally registered for appears to be clothing, books and pamphlets; and the non-verbal two-dimensional depiction of the Oscar statuette is federally registered as a trademark for only clothing, pre-recorded videotapes, and books and pamphlets, no trophies or other gift items, it appears.

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Published In: Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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