In this webinar, we will discuss the rising importance of first-party and zero-party data and how universal consent helps organizations solve the bottlenecks, challenges and heartaches associated with the evolution of data privacy and digital marketing.

Key takeaways:

• The transition to first-party and zero-party data.
• What universal consent is and how it helps.
• How to bridge the gap between privacy and marketing teams.
• What to look for in a universal consent partner.

Panelists:

Brian Herr, Chief Product Officer, Osano

Anna Covert, Principal, Covert Communication

Host:

Marjorie Boyer, Programming and Speaker Coordinator, IAPP

Eligible CPEs: CIPP/A, CIPP/C, CIPP/E, CIPP/US, CIPM and CIPT.

1.0 CPE credit