A Refresher on Headlines and Attitude, Important for Grabbing and Keeping Attention from Your Audience

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Having few characters to convey an idea or thought isn’t just for Twitter. I was reminded of this last week during the Legal Marketing Association’s annual conference.

Feeling energized after talking shop with colleagues for three days, I struggled with what to include in my upcoming blog post. My fellow marketers have already posted many great articles on various sessions and big ideas (the majority are legal-specific, but we can all take away something from keynote Jeff Williford, from the Disney Institute, who talked about Disney's Approach to Business Excellence. Find the recap over on Lindsay Griffiths’ blog). This post isn’t about anything that was mentioned in a session or brought up by a colleague, but it’s a good reminder for those of us who write—online or anywhere—that the first ?impression? and attitude is what makes readers come back.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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