INTELligent Trademark Enforcement?

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What is the difference between a semiconductor computer chip maker and an electrician?

Not much, at least when both have the word "intel" in their business names, according to a Complaint (complete with Exhibits) filed last Thursday in Minnesota federal district court, by Intel Corporation a/k/a Chipzilla, against a pair of Elk River, Minnesota electricians doing business as Intel Electrical Contracting Corp.

The pair's electrician business is so small it has no active website, only these meager listings on Craig's List and ListOwn.com. From the Minnesota Secretary of State records, it appears that their corporation was formed in June of 2009, and then the <intelelectrical.com> domain was registered about a year later in June 2010 (probably what got the chip maker's attention in the first place).

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