Five Hot Tips for Client and Business Development


During our recent 2011 Asia Pacific Regional Meeting in Hanoi, I gave a presentation on five hot tips for client and business development. These are all things that are familiar to the lawyers in our group, and probably all of you as well, but because they're important, I felt they bear repeating.

Five Hot Tips

1. Treat Your Clients as King: Your clients deserve to be treated like royalty. Deliver WOW to your clients by meeting their needs, not yours. Clients want to know what you can do for them, and the steps they need to follow to take action. Give them these things in a clear, easily understandable way, and you will undoubtedly find "favor with the king."

2. Spread Ideas and Move People...Through Social Media: It can sound like a lot of what is out there is just noise. But you can be out there, sharing your message. Think like your clients and provide them with the message that is most useful to them. You're not using social media to talk at people - you're there to talk with them.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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