The next time you talk to a blogger, ask if they write their own content. You might be surprised at their reply.
Being a marketer, I, of course, tend to brag talk about DuetsBlog, and it’s funny how many people are impressed, almost shocked, that every author on DuetsBlog writes their own content. And by “writes,” I mean researches, writes, edits and posts. To me, that’s only natural. Sure, having a second eye for typos is great. Someone to rewrite, maybe. But ghostwriting…I’m not so sure.
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