Rise of the Cyber-Slackers: How Web 2.0 and Generation "C" Could Transform the Workplace


It will not be news to employers that over the past few years online technology and culture have evolved in

remarkable and, perhaps, unexpected ways. Nor will it be news that these advances have brought with them new questions and concerns regarding the role of the Web in employment matters. To date, however, the focus has generally been limited to issues such as work-blogging, inappropriate employee online conduct, and employers using Google and social networking sites such as Myspace and Facebook to inform recruiting and hiring decisions.

To be sure, these are important issues that merit continued discussion and action. For the most part, however,

these issues are mere effects of a broader cultural transformation that promises to usher in a new era of

creativity, collaboration, productivity, and information in the workplace. Although existing research and commentary on the topic are somewhat sparse, a number of commentators suggest that the next – and, to some extent, the current – generation of young workers will seek those employment opportunities that encourage and facilitate a work environment that enables them to use the online tools, skills, and communities to which they have grown accustomed.[1] Accordingly, employers that recognize the potential benefits of embracing not only new Web technologies, but also the culture that accompanies them, will be poised to reap those benefits.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Morrison & Foerster LLP | Attorney Advertising

Written by:


Morrison & Foerster LLP on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.