Knapp Marketing

Chambers USA: 4 Changes for This Year’s Submissions

It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for a…more

Deadlines, Law Firm Ownership, Law Firm Partners, Law Practice Management, Marketing

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The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high…more

Business Development

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Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift:…more

Business Development, Client Services, Corporate Culture, Cross-Selling, Law Firm Partners

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How To Tips for Law Firm LinkedIn Company Pages

While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of…more

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Washington, DC, United States

  • 202.669.6230

Areas of Practice
  • Business Development
  • Firm/Practice Management
  • Legal Marketing
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