Knapp Marketing

The Most Interesting Trends from Marketing Partner Forum 2014

In January, I spent three stimulating days at the Hildebrandt Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know…more

| Law Firm Marketing

How To Tips for Law Firm LinkedIn Company Pages

While we all know that is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of…more

| Law Firm Marketing

Getting Ahead with Gratitude

With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their…more

| Law Firm Marketing

How a Lawyer Can Start a Successful LinkedIn Group (Part 3)

In our previous posts, we looked at some preliminary steps attorneys can take in order to start a LinkedIn Group. Once you’ve started a LinkedIn group, it’s important not only to actively manage it, but also to grow its…more

| Law Firm Marketing

Five Ways Lawyers Screw up Their Blogs (hat tip to Law360)

I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a subscription to access.) My…more

| Law Firm Marketing

Law Blog Best Practices from SCOTUSblog and IPWatchdog

Imagine that you were listed as one of NLJ’s Most Influential Lawyers in America…. at age 42…. and that while your credentials included arguing 28 cases before the Supreme Court, the NLJ noted that your blog was your “most…more

| Law Practice Products & Services, Law Firm Marketing

The Lawyer’s Guide to the Perfect LinkedIn Status Update

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for…more

| Law Practice Products & Services, Law Firm Marketing

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law…more

| Law Firm Marketing, Law Practice Products & Services

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