Knapp Marketing


Washington, DC, United States

  • 202.669.6230

“Why am I not listed in Chambers, again?”

Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office…more
| Law Firm Marketing

How LinkedIn Publishing Could Kill The Law Blog

For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was not in control. In that moment — after the mass media no longer…more
| Law Firm Marketing

The Most Interesting Trends from Marketing Partner Forum 2014

In January, I spent three stimulating days at the Hildebrandt Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know…more
| Law Firm Marketing

How To Tips for Law Firm LinkedIn Company Pages

While we all know that LinkedIn.com is the world’s largest professional networking community, there is so much more that a law firm can do in this social utility than just make sure its lawyers have profiles (though that is of…more
| Law Firm Marketing

Getting Ahead with Gratitude

With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their…more
| Law Firm Marketing

Law Firms Can Use LinkedIn’s New Showcase Pages For Niche Focus

LinkedIn.com has introduced a special type of Company page they are calling Showcase pages, where organizations with multiple services, products and brands can concentrate on a single product line and aggregate its own community…more
| Law Firm Marketing

How a Lawyer Can Start a Successful LinkedIn Group (Part 3)

In our previous posts, we looked at some preliminary steps attorneys can take in order to start a LinkedIn Group. Once you’ve started a LinkedIn group, it’s important not only to actively manage it, but also to grow its…more
| Law Firm Marketing

How a Lawyer can Start a Successful LinkedIn Group for Business Development (Part 2 of 3)

In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn Group. Once you’ve laid this foundation, it’s time ask yourself three questions..…more
| Law Firm Marketing

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers have…more
| Law Firm Marketing

Toward Great Attorney Bios: 6 steps every lawyer can take right now

Most lawyers are bright, passionate, interesting, engaged and successful. But when it comes to their bios, we tend to see them described in ways that are dull, wordy and unremarkable. The reason?…more
| Law Practice Products & Services, Law Firm Marketing

Five Ways Lawyers Screw up Their Blogs (hat tip to Law360)

I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a subscription to access.) My…more
| Law Firm Marketing

How Can Lawyers Take Advantage of Twitter’s Growing Media Star Power?

Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media…more
| Law Firm Marketing

Law Blog Best Practices from SCOTUSblog and IPWatchdog

Imagine that you were listed as one of NLJ’s Most Influential Lawyers in America…. at age 42…. and that while your credentials included arguing 28 cases before the Supreme Court, the NLJ noted that your blog was your “most…more
| Law Practice Products & Services, Law Firm Marketing

The Lawyer’s Guide to the Perfect LinkedIn Status Update

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for…more
| Law Practice Products & Services, Law Firm Marketing

That Legal Newsletter You’re Sending Is Being Read On A Phone

If you are sending newsletters to your contacts’ inboxes, chances are you are reaching their mobile device. The upswing in smartphone usage (over 53% of U.S. cellular users have smartphones now) has resulted in an explosion of…more
| Law Firm Marketing
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