Knapp Marketing

New to Chambers? 6 Ways to Streamline the Process AND Improve Results

It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms new…more
| Law Firm Marketing

Chambers Referees: Valuable for More than Just Rankings

While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and colleagues to act as references on…more
| Law Firm Marketing

Focus to Grow: A Winning Practice Strategy for a Digital Age

Lawyers often tell us they have limited time to devote to marketing and business development and want to know the most effective way to maximize their time. Without hesitation, our response is “specialize!” (Actually, because of…more
| Law Firm Marketing

Chambers USA: 4 Changes for This Year’s Submissions

It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve added a few pointers for a…more
| Law Firm Marketing

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to…more
| Law Firm Marketing

Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift:…more
| Law Firm Marketing, Law Practice Products & Services

Five Lessons from a Social Media Survey of In-House Counsel

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of social…more
| Law Practice Products & Services, Law Firm Marketing

On Sale Today – .law Domain Names

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found…more
| Communications & Media Law, Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology

The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high…more
| Law Firm Marketing

The Great Attorney Bio Challenge! [Infographic]

Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your…more
| Law Practice Products & Services, Law Firm Marketing

Target Your Key Audiences with a White Paper

White PaperOver the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications…more
| Law Practice Products & Services, Law Firm Marketing

Double Take: Knapp’s 2014 Analysis of Chambers USA Rankings for Am Law 200 Firms

We have just completed our second analysis of Chambers rankings using the 2014 rankings, and this process made us realize just how truly rampant law firm mergers are – more on that later. We used our previous methodology in…more
| Law Practice Products & Services

“Why am I not listed in Chambers, again?”

Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office…more
| Law Firm Marketing

How LinkedIn Publishing Could Kill The Law Blog

For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was not in control. In that moment — after the mass media no longer…more
| Law Firm Marketing

The Most Interesting Trends from Marketing Partner Forum 2014

In January, I spent three stimulating days at the Hildebrandt Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know…more
| Law Firm Marketing
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