Timothy Corcoran - Corcoran Consulting Group
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Lawrenceville, NJ 08648, United States
Areas Of Practice
- Business Development
- Firm/Practice Management
- Legal Marketing
- Training & Education
A number of good friends, respected professionals in different fields, have recently joined the ranks of consultants and each has asked in their own way for my advice on how to sell their services. There are as many opinions…
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/ Law Practice Products & Services
It's over. Innovation is complete. Access to justice is solved. Non-lawyers can go home now. So sayeth the guild…
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/ Law Practice Products & Services
Seth Godin has written of the fallacy of rational marketers and irrational customers. The moral of the story is that buyers, even B2B buyers, do not always act in rational ways. So no matter what you're selling, you’ll need to…
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/ Law Firm Marketing, Law Practice Products & Services
A year prior to writing this, I was in Sydney talking to a law firm marketer. He asked if his firm's poor CRM usage was common elsewhere. I assured him it was. Law firm cultures that allow partners to "opt out" of policies,…
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/ Law Firm Marketing, Law Practice Products & Services
Lawyers tend to prefer working alone. Many don’t enjoy being managed. That’s fine. To each his own. The desire for independence is neither good nor bad. There are times when it’s a valuable and necessary trait…
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/ Law Practice Products & Services
As the legal market evolves, there will be necessary shifts in job design, staffing levels, and skills needed to be an effective contributor. No matter how hard we try to retrain and redeploy valued employees (and we are, aren’t…
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/ Labor & Employment Law
Law firm profitability is traditionally measure in the aggregate, i.e., at the overall firm level, and then divided by the number of current equity partners to produce a profitability metric, profits per partner, that is as…
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/ Law Firm Marketing, Law Practice Products & Services
In a world where buyers have a multitude of choices, service providers must find and promote a point of differentiation. Certs promotes a glistening drop of Retsyn as the secret to its effectiveness. What’s your Retsyn?
…
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/ Law Firm Marketing, Law Practice Products & Services
I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it differs…
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/ Law Firm Marketing, Law Practice Products & Services
The single greatest failing of law firm partner compensation plans is the lack of transparency. Transparency means that the partners proactively and explicitly know which behaviors to pursue and the compensation available to…
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/ Law Practice Products & Services
In the next few weeks, I’ll be attending the Legal Marketing Association annual conference, followed by the Association of Legal Administrators annual conference…
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/ Law Practice Products & Services
The practice of law is a noble profession steeped in tradition, and the rule of law distinguishes civilized society from anarchy. But to businesspeople striving to meet earnings targets, little of that matters. We seek business…
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/ Law Firm Marketing, Law Practice Products & Services
I'm not in the habit of publishing reviews of new service or technology offerings that I observe in the marketplace, in large part because I remain stridently neutral…
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/ Law Practice Products & Services
The old models of partner compensation are increasingly keeping firms from the client-focused culture needed to succeed today.
In the March 2018 issue of American Lawyer, I discuss how partner compensation can accelerate, or…
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/ Law Practice Products & Services
Businesses that don’t merely endure, but thrive, over extended time periods tend to attract and foster leaders who establish and maintain tight alignment between business strategy and business execution. Unfocused businesses…
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/ Law Practice Products & Services
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