#FakeNews is hurting more than political campaigns. Companies’ hard-earned reputations may be on the line when their ads pop up next to fake news stories and offensive YouTube videos....more
Consumer protection is always in style with the Federal Trade Commission (FTC). Under the FTC Act, a company cannot make a misrepresentation that would affect the consumer’s conduct or decisions with regard to a product or...more
Brand companies have come to view user-generated content as often one of the most effective and authentic ways to advertise their products or services. This is known as “user-generated content marketing.” For example, with...more
10/27/2015
/ Advertising ,
COPPA ,
Copyright Ownership ,
Corporate Branding ,
Digital Media ,
Hashtags ,
Instagram ,
Minor Children ,
Online Advertisements ,
Online Platforms ,
Popular ,
Privacy Concerns ,
Privacy Laws ,
Right of Publicity ,
Selfies ,
Social Media ,
Social Networks ,
User-Generated Content ,
Websites
We often espouse the value of comprehensive, up-to-date terms of service (TOS) that consistently reflect your current business. And for good reason! Plaintiffs’ attorneys will scrutinize your TOS before helping your users sue...more
10/19/2015
/ Business Entities ,
Business Model ,
Class Action ,
Disclosure ,
Hyperlink ,
Online Advertisements ,
Popular ,
Privacy Concerns ,
Social Media ,
Social Networks ,
Terms of Service ,
Twitter
When Kim Kardashian speaks, the FDA listens. Or, more precisely, when Kardashian, who has 46.8 million followers on Instagram, posts an enthusiastic endorsement—and advertisement—on the social media platform for Diclegis, a...more
9/24/2015
/ Celebrity Endorsements ,
Food and Drug Administration (FDA) ,
Instagram ,
Kim Kardashian ,
Misleading Impressions ,
Online Advertisements ,
Online Platforms ,
Popular ,
Pregnancy ,
Prescription Drugs ,
Snapchat ,
Social Media ,
Twitter