The Federal Trade Commission (“FTC”) recently settled an enforcement action against an advertiser for $753,000 for deceptive “Assembled in USA” product claims, the first such settlement following the FTC’s recent adoption of...more
11/4/2021
/ Advertising ,
Civil Monetary Penalty ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Labeling ,
Made in the USA ,
Marketing ,
New Rules ,
Regulatory Oversight
Last month, Sofia Vergara, star of ABC’s Modern Family, reached a settlement in a lawsuit brought by the actress against beauty company Venus Concept for alleged improper use of her likeness on television and in social media,...more
4/17/2017
/ Celebrity Endorsements ,
Damages ,
Entertainment Industry ,
False Advertising ,
Federal Trade Commission (FTC) ,
Instagram ,
Lanham Act ,
Marketing ,
Name and Likeness ,
Social Media ,
Twitter
In its opinion in In re California Naturel, Inc., the Federal Trade Commission held that the California Naturel, Inc. advertising promoting its “all natural” sunscreen on its website as containing “only the purest, most...more