Coordinated actions taken by federal regulators and enforcement agencies over the last year have demonstrated a new focus on assailing two distinct practices in digital advertising: the use of algorithms for targeting specific consumers and deceptive online marketing techniques, or dark patterns.

With a panoply of federal statutes and regulations at the agencies' disposal to hold parties accountable, and an interagency enforcement agenda that is more aligned now than ever, companies creating and facilitating digital advertisements should pay close attention.

Originally published by Law360 - February 1, 2023.