While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers - because of the commercials.
I've heard mixed reviews of last night's spots from people via my social networks, but I have to say that unlike recent years, I was very pleased with this year's ads. As I did last year, I'll give you my thoughts on the good, the bad and the ugly, starting with the good...
Overall, I'd say that humor won out this year. To me, the commercials that did "funny" right were the real winners...and also the most memorable. However, one funny, expensive ad spot doesn't change a lot, but it's fun to see where they went right and the lessons that law firms can take from them.
Please see full article below for more information.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.