This afternoon, we released the publication of our ILN Marketing Specialty Group's Social Media Roundtable. If you'd like to read the roundtable in full, you can find it here. However, I thought it might be interesting to examine each of the questions and their responses through Zen, and invite our readers to contribute their own thoughts to the discussion!
The first question we posed was "What has been your greatest social media success?"
Simone Fell: Our lawyers operate Megawatt (a Renewable Energy blog), The Legalist (a blog hosted on BC Business’s site and focused on employment issues), the Canadian Trademark law blog (IP issues) and BCBlawg (business and IP litigation, run by one of our associates). We are also starting up an Estates & Trusts blog within the next few weeks. The firm has LinkedIn, Twitter, Facebook and Google Plus accounts. We still have a long way to go in building our social media presence, but a number of bloggers and journalists are connected to us through these vehicles and have approached us for commentary or republished our posts/tweets. Links to some of our blogs are featured as ‘resources’ on different industry sites. This has definitely raised the profile of certain individuals, increased the number of subscribers to our newsletters and improved SEO by driving traffic to our main website.
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