As a startup, there’s always that moment in time right before the product launches or the website goes up, when you have worked, and stressed and tested, and re-worked and talked to potential customers and re-worked some more, but you are ready to let your baby out into the world. It’s exciting. It's scary. And this conversation is that moment in time for Wherewithal co-CEOs Danielle Rushton and Ellery Linder.