In the old days, newspaper and television advertising were the way that you could get your message across to potential clients and sources for referrals. The only problem is that advertising was and is still cost prohibitive. Even something like search engine optimization to get better search results for your business on Google can cost a few shekels and based on the nature of your business, it may not be a good fit. My business has been built on social media marketing, which is the use of social media platforms to promote the services I offer as an ERISA attorney and the marketing is based on the content I produce (such as the article you’re reading right now). So this article is about how you can provide content on social media that could increase your business.