[Event] 7th Annual Forum on Advertising Claims Substantiation

February 8th - 9th
New York, NY
American Conference Institute (ACI)
Contact
February 8th - 9th, 2024
8:30 AM - 1:00 PM EST
New York Bar Association
42 West 44th Street
New York, NY 10036

Or call 888-224-2480 for fastest service.

You can save extra 10% off the current rate by using code D10-999-JDS24.

While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars for this industry-leading event and recognize it as the premier source of information and practical guidance in this area of practice!

CONFERENCE CO-CHAIRS

Andra Dallas

Senior Counsel, Advertising & Marketing

PayPal

David Rimas

Associate General Counsel, Marketing & Advertising

Reckitt

Amy Ralph Mudge

Partner and Chair, Advertising, Marketing & Digital Media Practice Group

Baker & Hostetler LLP

This year’s highlights include:

  • Keeping Your Green Claims Clean: Mastering Substantiation of Environmental/ESG Claims at a Time of Heightened Scrutiny and Evolving Agency Guidance
  • Health Claims Under Fire: Avoiding Deceptive Health-Related Claims in the Face of New Guidelines from FTC and FDA
  • Artificial Intelligence in the World of Advertising: Preparing for the Next Frontier of Ad Claims Scrutiny and Enforcement
  • Endorsements, Testimonials and Consumer Reviews: Navigating FTC’s Updated Guidance and Preparing for New Regulations Coming Down the Pike
  • Tactical Tools for Sensory Claim Substantiation: Understanding the Difference Between Sense Perception Claims, Run-of-the-Mill Performance Claims and Puffery
  • Shining a Light on “Dark Patterns”: What All Companies Must Know About this Rising Area of FTC Advertising Enforcement

Download the Brochure to see the full program including speaker faculty.

Save 10% off the current registration fee by using code D10-999-JDS24.

*Discount is valid for new registrations only and it’s not applicable for workshops.

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American Conference Institute (ACI)
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