How a Financial Advisor Can Add White Glove Service to Their 401(k) Plan Book of Business

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I often talk about my time at a semi-prestigious Long island law firm because I like talking about traumatic events. Heck, I’ll have enough Hurricane Sandy stories to last a lifetime. My experiences at that law firm reminds me of Rodney Dangerfield’s character in Caddyshack “Al Czervik”. Like Judge Elihu Smails, I had a Managing Attorney at the firm who clearly thought that I didn’t belong in her country club of a law firm. My idea of catering an ERISA practice to assist financial advisors and small to medium sized plan sponsors wasn’t a good fit for her snobbish idea of what a law firm should be. She saw the practice of law as something greater than what it is; she saw it as something that should be delivered with white gloves. My opinion was a bit different, legal services are delivered with white gloves if it’s quality legal services because quality of services implies quality of delivery. Law firm clients don’t care if you have fancy offices or Mets season tickets; they want quality legal services at a price they could understand. As a financial advisor, you understand that quality of your services is paramount and the illusion of white glove service is secondary. However, you need to stand out in a crowd and giving the illusion of white glove treatment will make you stand out in a crowd of your competition. So this article is how financial advisors can add a white glove treatment to the delivery of retirement plan financial services without breaking the bank.

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