Even if you know nothing of physics (I do not), most of us know Sir Isaac Newton’s third law of motion: for every action, there is an equal and opposite reaction. The same concept applies to marketing—some agree, and others have differing opinions. There are at least two ways to look at anything so it’s advantageous to be mindful of different perspectives.

Does your content match your sentiment? Are you blogging on what may seem like an attack on a company that you’d like to do work for? Are you over-reacting to a news article that you scanned or hearsay when you heard it second-hand?

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