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Joe Villapol and Ralph Cathcart, partners at Ladas & Parry LLP, discuss strategies to prevent your mark from becoming generic.
Topics: Brand, Generic, Jeep, Trademarks
Art, Entertainment & Sports Updates, General Business Updates, Intellectual Property Updates, International Trade Updates, Science, Computers & Technology Updates
Patent Series: Protecting inventions
Trademark Series: Use-based trademark protection
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand