Dennis Prahl, partner at Ladas & Parry LLP, discusses the role of trademarks in building a global brand.
Topics: Brand, Business Development, Marketing, Multinationals, Negotiations, Registration, Trademarks
Art, Entertainment & Sports Law Updates, Commercial Law & Contracts Updates, Intellectual Property Updates, International Law & Trade Updates, Science, Computers & Technology Updates
Patent Series: Protecting inventions
Trademark Series: Use-based trademark protection
Trademark Series: Protecting your mark from becoming generic
Trademark Series: Matching your commercial strategy