Trademark Series: Building a global brand

Dennis Prahl, partner at Ladas & Parry LLP, discusses the role of trademarks in building a global brand.

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Topics:  Brand, Business Development, Marketing, Multinationals, Negotiations, Registration, Trademarks

Published In: Art, Entertainment & Sports Updates, General Business Updates, Intellectual Property Updates, International Trade Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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