What we’re reading: Law Firm Websites and Beyond: How to Win and Retain Business

more+
less-

In her piece Law Firm Websites and Beyond: How to Win and Retain Business, published on the Hildebrandt Institute blog, Marianne Purzycki wrote a great summary of the recent Hubbard One report Building Relationships with Global General Counsel. The study “highlights the continuing importance of law firm websites as well as the use of newer social media tools.”

56% of website traffic goes to attorney bios pie chart Marianne’s summary parses out the best bits of the report, but one part that she highlighted jumped off the page for me.

“In terms of the most often viewed sections of a firm website, survey respondents spent the most time looking at lawyer and staff profiles.”

Not surprising! In a similar study that we did in 2010, we found that 56% of the traffic on a law firm website is accessing the attorney profiles.

Read more below.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×
×