Your resume bio is boring me

more+
less-

Your resume bio is boring me.

What makes one attorney bio better than another?

One place to look for answers is the Marque firm, based in Sydney, Australia. After reading one, you want to read them all.

Legal marketing consultant Jordan Furlong’s recent article about the bios dissects what makes them so engaging. In addition to being “charming, insightful, engaging, funny and warm, not to mention extraordinarily well-written,” they do the following:

• “they make you want to meet the lawyer”

• “they casually intersperse…concise, illuminating and fun stories that tell you about the person”

• “they are perfectly integrated within the firm’s overall voice and brand”

But in my opinion, in addition to being all the above, the bios found on the Marque website include another special quality, one that is seldom seen. They’re not resumes!

The Marque bios wrap all the dull resume stuff up and place it into downloadable PDFs whose links are off to the side. What an interesting idea. It places the focus of the reader’s attention on other, presumably more important or memorable information about the attorney. If you really want to see a resume, it’s there, but I wonder how often anyone does.

Ready for a new type of bio?

The majority of attorney bios are essentially, structured resumes coupled with dense, fact-packed paragraphs. Unfortunately, this format does not make for the most memorable of reads.

But are law firms ready for bios that lead with something other than their resumes? What about a bio that conveys warmth or perhaps some humor?

I suspect that we’ll begin to see more law firms thinking about how their attorney bios can become more engaging. Hopefully, the Marque website bios will provide them with some inspiration. The Marque bios aren’t perfect, but they include elements that are worthy of borrowing.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

CONNECT

Great Jakes is a web-centric marketing company specializing in law firms and professional services.... View Profile »


Follow Great Jakes Marketing:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×