Law Firm Websites: The Next Generation

more+
less-

Powerful forces — both business and cultural — are causing law firms to rethink their approach to business development. One result is that law firm websites, which have evolved very little over the past decade, are about to undergo a little revolution.

What will this revolution bring?

I predict that attorney bios will expand significantly. The one-size-fits-all, single-page attorney bio will be relegated to the dustbin of legal marketing history. And it will be replaced by something much more robust: the attorney microsite.

So what exactly is an attorney microsite?

Attorney microsites are multipage attorney bio sections — essentially, small, customizable websites for each attorney that fit within the firm’s larger website. An attorney’s microsite could be configured to have any number of pages and any type information that will help that particular attorney develop new business.

LOADING PDF: If there are any problems, click here to download the file.

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

CONNECT

Great Jakes is a web-centric marketing company specializing in law firms and professional services.... View Profile »


Follow Great Jakes Marketing:

Reporters on Deadline