Attorney Bio Photos – A Survey of 10 Firms

more+
less-

Attorney portraits are, without a doubt, the single most impactful element of an attorney’s bio. Why? Because images evoke a quick and powerful emotional response in a way that written words can’t.

However, there’s another consideration: more and more business is being pitched long distance — without meeting in person. This means that someone’s only image of an attorney may be his or her photo on the firm’s website. Despite this possibility, many law firms haven’t traditionally put much thought or effort into their attorney portraits.

But things appear to be changing. Some firms are now recognizing the importance of these images and are investing in more lush and engaging photos.

We recently surveyed attorney bio photos and below is a sampling of what we saw — both good and bad. We’d love to know what you think. Also, if you know of any firm using great attorney photos, please leave a comment (and include a link).

LOADING PDF: If there are any problems, click here to download the file.

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

CONNECT

Great Jakes is a web-centric marketing company specializing in law firms and professional services.... View Profile »


Follow Great Jakes Marketing:

Reporters on Deadline