The Great Jakes Newsletter - February 2011

*What my sinus doctor taught me about legal marketing

The author’s search for a medical specialist reveals much about how people are now finding professionals – including lawyers – in the age of the internet.

*Please, don’t hire a “Director of Social Media”

The biggest barrier to success in social media marketing is creating quality “thought leadership” content. A Director of Social Media probably won’t be able to help you with this.

*Introducing the law firm “Editor-in-Chief”

Here’s an idea: What if law firms employed an editorial professional to help attorneys craft compelling, readable, reputation-building content like articles and blog posts.