The Great Jakes Newsletter -- February 2011

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The Great Jakes Newsletter - February 2011

*What my sinus doctor taught me about legal marketing

The author’s search for a medical specialist reveals much about how people are now finding professionals – including lawyers – in the age of the internet.

*Please, don’t hire a “Director of Social Media”

The biggest barrier to success in social media marketing is creating quality “thought leadership” content. A Director of Social Media probably won’t be able to help you with this.

*Introducing the law firm “Editor-in-Chief”

Here’s an idea: What if law firms employed an editorial professional to help attorneys craft compelling, readable, reputation-building content like articles and blog posts.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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