2011: The year that content marketing becomes king
Several big trends in the legal marketplace are
converging to make content marketing (i.e., articles,
newsletter, blog posts) more valuable than ever.
2011: Law firm websites become “publishing platforms”
We’re heading towards a major shift in the way that
law firms think about their websites. The concept of
an “online brochure” is out. The emerging paradigm
is that of a publishing platform for attorneygenerated
The Twitter Generation Will Change Everything
A new generation of in-house counsel is about to
transform the legal business. A recent survey
reveals that the emerging crop of general counsel
sees the world (not to mention social media) very
differently from their older counterparts.
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