Great Jakes Newsletter - January 2011


2011: The year that content marketing becomes king

Several big trends in the legal marketplace are

converging to make content marketing (i.e., articles,

newsletter, blog posts) more valuable than ever.

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2011: Law firm websites become “publishing platforms”

We’re heading towards a major shift in the way that

law firms think about their websites. The concept of

an “online brochure” is out. The emerging paradigm

is that of a publishing platform for attorneygenerated


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The Twitter Generation Will Change Everything

A new generation of in-house counsel is about to

transform the legal business. A recent survey

reveals that the emerging crop of general counsel

sees the world (not to mention social media) very

differently from their older counterparts.

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