Great Jakes Newsletter - January 2011


2011: The year that content marketing becomes king

Several big trends in the legal marketplace are

converging to make content marketing (i.e., articles,

newsletter, blog posts) more valuable than ever.

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2011: Law firm websites become “publishing platforms”

We’re heading towards a major shift in the way that

law firms think about their websites. The concept of

an “online brochure” is out. The emerging paradigm

is that of a publishing platform for attorneygenerated


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The Twitter Generation Will Change Everything

A new generation of in-house counsel is about to

transform the legal business. A recent survey

reveals that the emerging crop of general counsel

sees the world (not to mention social media) very

differently from their older counterparts.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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