Great Jakes Newsletter - July 2011

more+
less-

Monthly Newsletter by Great Jakes Marketing

1. Long distance clients: The new frontier for legal marketing.

Our society has recently hit an inflection point — and we are now entering the era of the long distance business relationship. What does this mean for legal marketers? Lots.

2. No cocktail parties necessary. Developing business in the age of social media.

Not every attorney is a charismatic networker, a wonderful speaker and a charming host. While those skills are still extremely valuable in developing business, they are less important in the new business landscape.

3. Legal marketing is like weight loss. Beware of hucksters.

Legal marketing success requires hard work and a long-term commitment that many people find difficult to muster. And whenever the stakes are high and success is elusive, the ground is fertile for hucksters. Weight loss and legal marketing share this. In both instances: buyer beware.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Great Jakes Marketing | Attorney Advertising

Written by:

more+
less-

Great Jakes Marketing on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×