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When You Wish Upon a Puppy … CARU Steps In

Just in time for the holidays, the Children’s Advertising Review Unit (CARU) cracked down on television ads for the Wish Me Puppy and recommended that the manufacturer, Jay at Play, modify the advertisements so that children...more

1/23/2019  /  Advertising , CARU , Children's Toys , Puffery

FTC Finds COPPA Disconnect With VTech Connected Toys

In its first case involving connected toys, the Federal Trade Commission (FTC) announced a settlement with VTech Electronics over allegations that the company violated the Children’s Online Privacy Protection Act (COPPA)....more

Don’t Play Around With Disclosures, CARU Tells Toy Channel

In a recent decision, the Children’s Advertising Review Unit (CARU) called for more prominent disclosures of ad content on a child-directed YouTube channel....more

11/20/2017  /  Advertising , CARU , Children's Toys

Toy Website Can’t Play Around With COPPA

In considering a toy website’s online promotion, the Children’s Advertising Review Unit recommended that the company improve its privacy practices in order to comply with the Children’s Online Privacy Protection Act (COPPA)...more

Advertising Law - June 2017 #2

BART’s App Crashes Into Privacy Suit - San Francisco’s mass transit organization crashed into a class action in which the plaintiff alleged that its mobile app has been illegally collecting personal information from users....more

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