The sun has set on the collective Sunrise periods and the Landrush has concluded in the race to acquire .XXX domain names. The “General Availability” leg of the .XXX launch is set to commence on December 8, 2011 at which time any individual, company or organization (with or without a membership in the adult sponsored community) will be permitted to apply for a .XXX domain name and each domain will be allocated on a first come, first served basis. A successful application to block a .XXX domain name registration will allow a non-member of the adult community to “block” a .XXX domain name, protecting your valuable intellectual property rights.

Unlike the prior stages in the three-part launch process of .XXX domain names, the General Availability period:

• permits applications from non-members and members of the adult sponsored community alike; and

• does not require that the Applicant own a registered trademark or be an existing domain name holder.