Anti-Spam Law: See updated CASL v. CAN-SPAM summary

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Are you one of those who have been monitoring the progress of Canada’s Anti-Spam Law (CASL)?

If so, you may also have given some thought to the difference between the existing U.S. rules under the CAN-SPAM Act, and the new Canadian rules under CASL coming into force in 2012. After all, the CAN-SPAM rules have been in place for years, and have become accepted industry practice for marketers and others in the U.S., and to a certain extent, informally, in Canada.

CASL and CAN-SPAM are similar in some basic respects, but they are very different in important ways. As we’ve explained in earlier posts, CASL has broader application, a higher standard for consent, greater penalties, and a clearer out-of-country reach than the U.S. CAN-SPAM Act.

Our SlideShare overview, Comparing CASL to CAN-SPAM, has received over 1,000 views to date. We’ve just updated the overview to reflect the recently finalized CRTC regulations which set out requirements for consent and message content. Take a look at the updated Comparing CASL to CAN-SPAM and let us know if it answers your questions.

Categories: Anti-Spam, Canada, E-Commerce, United States

 

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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