ARE YOUR LEGAL TERMS READY FOR DIGITAL ADVERTISING? FIVE WAYS TO DIGITIZE YOUR COMMERCIAL AGREEMENTS IN RESPONSE TO THE LORD & TAYLOR FTC ACTION

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The advertising and digital marketplace are evolving almost daily; however, two things remain the same: (i) the Federal Trade Commission’s (“FTC”) Policy Statement and Business Guides on Native Advertising (the “Policy Statement”) reinforces tried and true advertising principles and (ii) negotiating strong commercial terms in advertising services and promotional agreements remains the cornerstone of protection in the digital arena.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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