With the holiday shopping season well under way, many companies have ramped up their influencer marketing campaigns. Want to avoid the Federal Trade Commission’s naughty list? Recent warning letters sent by the FTC to two trade associations - the American Beverage Association and The Canadian Sugar Institute - and 12 of their online paid influencers serve as a good reminder of the importance of making proper disclosure of material connections if an advertiser utilizes paid influencers to promote its products on social media.