CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

Bryan Cave Leighton Paisner

When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed companies’ most frequently asked questions concerning the CCPA. The Guide and the FAQ series contributed to JD Supra naming BCLP as the 2019 “Top” law firm in the area of Data Collection & Data Use (i.e., data privacy).

There is a great deal of confusion surrounding what impact the CCPA will have on the use of cookies – and in particular third party behavioral advertising cookies. In order to address that topic, we have collected our cookies-related FAQs and have republished them here as a “handbook” that companies can use when trying to understand the impact that the CCPA will have on their use of first and third party cookies, as well as behavioral advertising networks. The articles also help explain the impact that the CCPA will have on the AdTech world in general. We hope that you find this a valuable resource.

Please see full Publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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