The CCPA does not expressly require that a company obtain consent from a website user before placing cookies on their browser. While consent is not expressly required, in order to mitigate the risk that the use of third party behavioral advertising could be considered a “sale,” many businesses may seek consent from users before deploying third party behavioral advertising cookies.
For more information and resources about the CCPA visit http://www.CCPA-info.com.
This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes. You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.