Collusive Algorithms? Understanding the Antitrust Implications of Digital Consensus

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Editor's Note: "Collusive Algorithms? Understanding the Antitrust Implications of Digital Consensus" provides a timely exploration into the antitrust challenges posed by algorithmic consensus in the digital age. This article contrasts the regulatory strategies of the United States and the European Union, highlighting their distinct approaches to curbing the potential for AI-driven collusion. With a focus on recent legislative efforts and case studies, it navigates through the complex interplay between technological innovation and legal frameworks. Essential reading for cybersecurity, information governance, and eDiscovery professionals, this piece underscores the critical importance of developing regulatory measures that both protect competitive markets and support the advancement of artificial intelligence.

Industry News – Antitrust Beat

Collusive Algorithms? Understanding the Antitrust Implications of Digital Consensus

HaystackID Staff - Shared with Permission*

In the race to curb the deleterious ramifications of artificial intelligence (AI), governments across the globe are taking stark measures to rein in potential abuses. This comes as President Joe Biden issued an October 2023 Executive Order on AI, confronting not only privacy concerns but also antitrust matters such as price-fixing by large landlords, as highlighted in his recent State of the Union address. The U.S. federal government's approach contrasts sharply with the European Union's recent approval of the world's first framework governing AI, known as the AI Act. This regulatory dichotomy underscores the urgency felt on both sides of the Atlantic to address the rapid spread of AI and its intersection with competitive business practices and individual rights.

Michael Chen, Content Strategist at Oracle, explains that an AI model consists of selected algorithms and their training data, emphasizing the increasing prowess of computing power in recent years. His definition shines a light on the legal labyrinth businesses must navigate, ranging from antitrust to copyright infringement. This regulatory complexity is echoed in a study by antitrust scholar Satya Marar, pointing to the nascent challenges and possibilities posed by AI in antitrust enforcement.

Antitrust enforcers from the Department of Justice (DOJ) and the Federal Trade Commission (FTC) are intensifying their scrutiny of algorithm-related collusion, propelled by cases such as RealPage and McKenna Duffy v. Yardy Systems, Inc., where algorithmic price-fixing allegations have prompted government interventions. Uniquely, FTC staffers Hannah Garden-Monheit and Ken Merber underline that even partial co-conspirator discretion in pricing won't exclude unlawful agreements from scrutiny.

Jurisprudentially, the U.S. Supreme Court has termed collusive cartel conduct as the 'supreme evil of antitrust.' This sentiment is a keystone in discerning the legality of algorithmic consensus on prices without explicit agreements, a notion that DOJ and FTC are keenly investigating. Law professors Joshua Davis and Anupama Reddy suggest algorithms might provide DOJ clearer trails to litigate such collusive schemes.

On the European front, the European Union's passage of The AI Act marks a significant milestone in AI regulation. Targeting AI systems based on their risk levels, the Act prohibits certain AI applications and introduces tight controls on high-risk systems. The Act's expected enactment in May signals the EU's assertive stance on human-centric AI advancement, harmonizing with global tech leaders' calls for stringent governance.

Meanwhile, nations like China mandate official sanctions before any AI service circulation, and within the United States, some states have crafted laws that address AI's implementation in policing and corporate settings.

As the specter of unchecked AI looms, the Hippocratic Oath's principle of 'first, do no harm' aptly encapsulates the cautious approach advocated by U.S. antitrust enforcers. Whether this rigorous scrutiny will translate into effective regulation or stifle innovation remains to be seen. Notably, Stanford scholars point out potential repercussions on complementary markets, modestly masking the AI landscape's profound contours.

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Assisted by GAI and LLM Technologies

*Source: ComplexDiscovery OÜ

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