In keeping with our theme of zombies (this is the last post on this for a while, I swear), when last we saw our intrepid band of beloved Walking Dead characters, they were coming up with a plan to fight Negan and the Survivors. Without a plan, they spent much of the previous season just reacting to a bad situation – they thought they had all the information they needed on Negan, and took out one of his outposts, only to learn it was a small segment of his followers, and **spoiler alert** people died.

While no one is going to die without a content marketing plan, a rigorous, strategic plan can turn what is haphazard actions taken with fingers crossed into an efficient formula for building your online reputation into something that works for you. A plan combats the two issues we addressed with hit-or-miss content marketing last week,

You’re a busy person who needs efficient marketing that works for you.

Your audience is comprised of busy people who won’t hunt through tons of content to find the gems.

Despite these two great reasons for having a plan, plenty of people still push out content without one. Shane Snow tells us in his piece for Contently that the Content Marketing Institute’s annual Benchmark Report confirms:

Read more: http://www.zenlegalnetworking.com/2017/01/combatting-the-zombiefication-of-legal-content-marketing-with-a-plan/