Critical Publisher Benchmarks for Digital Subscription Success: Performance of Newspaper Publishers Across the Subscriber Journey - August 2019

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Charting a Path to Sustainability: The GNI Subscriptions Lab -

In April 2019, the Google News Initiative partnered with FTI Consulting and Local Media Association to launch the GNI Subscriptions Lab, an intensive cohort-based strategy and enablement program for 10 news publishers in the U.S. and Canada. The goal of the Lab is to develop a sustainable and thriving business model for local news — powered by digital subscriptions. Over nine months, participating publishers are benchmarking their digital subscriptions businesses against the Lab cohort and industry, defining short- and long-term strategic roadmaps, and designing and launching optimization experiments. Finding a path forward for digital subscriptions is critical to the future of news publishers in markets large and small.

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