Why do people share information? The answer to that question has important implications for every compliance practitioner and compliance program. In the context of 360-degrees of communication, the sharing of information, was considered by Bryan Kramer in “Shareology: How Sharing is Powering the Human Economy”. It is a study of how, what, where, when and why people and brands share.

The answer comes down to one thing: connection. He found that “People all have the desire to reach out and connect with See more +

Why do people share information? The answer to that question has important implications for every compliance practitioner and compliance program. In the context of 360-degrees of communication, the sharing of information, was considered by Bryan Kramer in “Shareology: How Sharing is Powering the Human Economy”. It is a study of how, what, where, when and why people and brands share.

The answer comes down to one thing: connection. He found that “People all have the desire to reach out and connect with other people, whether it’s through sharing content and having someone reply back or by sharing other people’s content and helping them out.” See less -