If your startup company is working on developing an app, remember that the app, or the development process, raises intellectual property issues that you should consider.
For example:
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if there is a process or method embodied in the app, it may be something worth patenting
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the app may have a name that should be protected by a trademark
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the app may have terms used in connection with it that should be protected by a trademark
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the app developer may treat the app’s source code or other aspects of the app’s development as a “trade secret“
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the content of the app itself should maybe be protected by copyright–if original (e.g. the app’s graphic, textual, images and artwork, database elements and software code)
