Do retailers that sell personal information comply with the requirement to post a “Do Not Sell My Personal Information” link?

Bryan Cave Leighton Paisner
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Yes.

99% of the retailers that state that they sell personal information are posting a “Do Not Sell My Personal Information” link on their homepage or in their privacy notices.1

For more information and resources about the CCPA visit http://www.CCPA-info.com.


This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes.  You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.

1. BCLP, January 2020: Survey of the Retail Industry’s Privacy Practices.

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