First impressions are lasting. That holds true as much for written material as personal introductions. The expression "don't judge a book by its cover" exists precisely because readers are apt to do exactly that. Accordingly, given that the first thing readers of an appellate brief see is its cover, care should be taken to comply with the relevant rules and avoid silly mistakes that may get things off on the wrong foot. Is there more to an appellate brief cover than making sure it's the right color? Yes. In fact, there is even room for subtle advocacy on the cover.

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