Just over two weeks ago, the European Commission formally adopted the US-EU Privacy Shield. As part of making Privacy Shield accessible to EU residents, the Commission has long planned to issue a “Citizen’s Guide” to the rights and remedies EU residents enjoy when data is transferred to certified Privacy Shield organizations. (A leader in the Commission’s Directorate-General for Justice and Consumers announced that a Citizen’s Guide was in the works at an event Alston & Bird co-hosted back in March.)
Today, the Commission released its “Guide to the EU-U.S. Privacy Shield” for EU residents (available here). The guide contains comprehensive information on EU consumers’ rights, giving special attention to instructing individuals about how to lodge complaints against Privacy Shield companies. Companies considering registering for Privacy Shield should ensure that they can implement the required dispute-resolution measures we outlined in our Privacy Shield FAQs, and anticipate increased consumer contact.