Megan Dougherty is the co-founder of OneStone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. I welcome her to this week’s show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November.

Build Passion and Relationships

A podcast is a perfect outlet for a business to share ideas they are See more +

Megan Dougherty is the co-founder of OneStone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. I welcome her to this week’s show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November.

Build Passion and Relationships

A podcast is a perfect outlet for a business to share ideas they are passionate about. It allows you to grow your business and build relationships with like-minded people. “One of the biggest benefits we’ve both noticed in podcasting is the networking and relationship-building aspect of it,” Megan says. “Who you know in podcasting is everything.” Podcasting is a unique and valuable part of your social media marketing and allows you to create content and build relationships consistently. You can also feed all other business areas through this channel.

Podcasting Builds Intimacy

I remark on the way the podcast format builds intimacy. “Podcasters are in people’s heads.” “That’s an intimacy you don’t get in other forms of marketing or social media marketing.” He adds that the strategies you can use to get your message across vary. When you podcast, your message is out there forever. Furthermore, you can repurpose it for various platforms like LinkedIn and Twitter. The podcast format is an effective resource for getting your message out.

PFB: Feature Presentations

Megan and I go through the list of key speakers for the upcoming Podcasting for Business event in November and share a few topics they will be presenting on. I specifically mention Ariel Nissenblatt, who will be doing a presentation on podcast newsletters. Podcast newsletters are effective ways for you to talk not just about your podcast but also about any other valuable information you may think listeners would need. Another featured presentation centers around leveraging and growing your podcast and understanding your brand. Your brand is your promise to deliver a type of message. If you want to start a podcast, authenticity is all that matters. Be yourself. Megan also adds that podcasting allows other businesses to use free PR. “You’re offering them exposure to your audience. It’s free PR. That equalizes conversations in a really big way, making it much easier for people to reach out.” See less -