Whether they are aware of it or not, health care providers create, purchase and use a variety of intellectual property daily in the course of operating their businesses, sometimes leading to issues involving patents, trademarks, copyrights and trade secrets and related rights. A greater degree of awareness of intellectual property issues that can arise in the dynamic, health care arena will allow providers to minimize their risk and maximize opportunities for creating value in the form of intellectual See more +
Whether they are aware of it or not, health care providers create, purchase and use a variety of intellectual property daily in the course of operating their businesses, sometimes leading to issues involving patents, trademarks, copyrights and trade secrets and related rights. A greater degree of awareness of intellectual property issues that can arise in the dynamic, health care arena will allow providers to minimize their risk and maximize opportunities for creating value in the form of intellectual property.
Webinar moderator Peter T. Wakiyama, Pepper partner and co-chair of the firm’s Intellectual Property Transactions and Rights Management Practice, and presenters Michael K. Jones and Joseph J. Serritella, both of Pepper’s Intellectual Property Group, will address many important IP topics for health care providers, including:
- the basic differences among patents, copyrights, trademarks (including personality and naming rights), trade secrets and cyberlaw matters, with particular focus on those that arise in health care
- the different types of intellectual property typically encountered by health care providers, especially as impacted by recent developments in the field
- the importance of having an intellectual property strategy and building an intellectual property portfolio
- how to take ownership of intellectual property assets created by employees, contractors and other third parties
- the areas of potential exposure to intellectual property infringement claims and how to minimize exposure and risk, including how to insure against irreducible risk, and
- the importance of conducting adequate intellectual property due diligence, and of using appropriate contract strategies, in conjunction with important transactions such as hiring key employees, acquiring new technology and mergers/acquisitions. See less -